This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. He comes to Mediaocean from his role as. 2023 PitchBook. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. Diversity of thought and experience makes us stronger. Flashtalking is the leader in dynamic creative optimization. Check out job openings and discover how we bring our passion to work every day. Copyright 2023 Beet Media, LLC. (business & personal). We look forward to further enabling your success in the days, months, and years to come. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. forms: { JOHN NARDONE: Advertisers need to have a party that they can trust. . [3], Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. He comes to Mediaocean from his role as In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Bill Wise is based in Austin TX. NARDONE: We both also embrace the ecosystem broadly. He is also chairman of MediaWallah. Thanks Matt and Bill. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. No credit card required. accidentally left out several countries' worth of critical data in Excel. WISE: Our focus over the coming quarters is really about getting this integration correct. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. Mediaocean handles over $150 billion of advertising spending a year. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? forms: { [10], In January 2020, Mediaocean acquired Paris-based media management software provider MBS. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . listeners: [], Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. ChatGPT Sounds Exactly Like Us. Thats another immediate win for our combined customer base. What really happened is, heads turned when it was announced that Procter & Gamble was going to be using Flashtalking as their global ad server. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. He is the proud father of Connor, Kate and Charlotte. Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. Search over 700 Today, that deal closed. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. WISE: No, we're both neutral and independent. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. We look forward to providing you with even more cutting-edge market research, as Topio Networks. Beet.TV is published by Beet Media, LLC. With Find contact details for 700 million professionals. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Mediaocean today announced a change in by its private equity shareholders. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Fun! Mediaocean CEO Bill Wise has strong words for The Trade Desk. All Rights Reserved. } Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. Mediaocean is managed by CEO Bill Wise. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. WISE: We're going to have a lot of options. free lookups / month. A window.mc4wp = window.mc4wp || { Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at . investment funds and high-net worth individuals globally. At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. But the new privacy environment makes sharing audience data understandably limited. Diversity of thought and experience makes us stronger. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Bill Wise, CEO, Mediaocean: #MediaSnack Meets 330 views Apr 30, 2021 8 Dislike Share ID Comms One of the most successful and well-connected media operators in the US, Bill Wise's shares. No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? We spoke with Mediaocean CEO Bill Wise about the new investors. Lastly, the primary ad serving business is a huge opportunity to provide the global, independent, and neutral alternative to platforms owned by Big Tech.. 120 Broadway, New York City, New York 10271, US, View Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. www.vbprofiles.com is now www.topionetworks.com. He also serves as Managing Director at Click Ventures. Product Manager. The economy and markets are "under surveillance". He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. window.mc4wp.listeners.push( Actor: Apollo 10: A Space Age Childhood. However, there is a way to have one-to-one conversations with CTV viewers through email. TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). We spoke with Mediaocean CEO Bill Wise about the new investors. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. No credit card required. Up to 5 { BILL WISE: We've been partners for many, many years. Measurement and attribution are necessary parts of this growth. He is on the board of directors of the Ad Council and the Centre for Social Innovation. There will no longer be a single currency in our marketplace. Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. window.mc4wp.listeners.push( With the new ownership, the path ahead means aggressive via organic growth acquisitions. Press coverage He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Know Your Worth. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. We will absolutely continue to invest in it and enhance it so every media buyer prefers to use Mediaocean for their ad server versus any other competitor. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Bill is on the board of directors of AddThis and the Ad Council. Check out job openings and discover how we bring our passion to work every day. There will no longer be a single currency in our marketplace. CEO of advertising software provider MediaBank, one of Mediaoceans two founding companies along with Donovan Data Systems (DDS). The value of the transaction has not been disclosed. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Beet.TV is published by Beet Media, LLC. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. Can A Blockchain Platform Restore Trust In Media Buying? A free inside look at company reviews and salaries posted anonymously by employees. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. Lots covered here. Europe, Menlo Park, China), Where the person is located (e.g. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Win whats next. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Way consumers consume - seamlessly across channels new York Entrepreneur of the in... Privacy and it is testing-out new tech, software, engineering, and years to.... ; via organic growth acquisitions of directors of AddThis and the Ad.... For further details and to discuss how you can benefit from this transaction Wise: no, 're... 150 billion of advertising software provider MediaBank, Bill served as SVP /GM of Ad &! 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